DRY JANUARY 2027 · HONG KONG

Make this the Dry January that sticks

A 30-day, coach-led alcohol-free reset made for Hong Kong. A short daily video, a daily email and practical support, so you finish January feeling clearer, calmer and back in charge.

JOIN THE 30-DAY RESET

Start any day in January · HK$500 · 7-day money-back guarantee

Please note: Bin the Booze offers coaching and education, not medical advice. If you drink heavily every day, please speak to your doctor before you stop drinking, as stopping suddenly can be dangerous.

What January could feel like

Sleep better, wake up clear

No more foggy mornings or 3am wake-ups. Many people notice deeper sleep and more energy within the first couple of weeks.

Feel calmer, not deprived

We treat the month as an opportunity, not a hardship, with simple tools for stress, cravings and the social pressure to “just have one”.

Know exactly what to do each day

One short video, one email and one small action a day, plus alcohol-free drinks you can actually find in Hong Kong.

Start any day in January

There’s no fixed start date. Begin on New Year’s Day, after the holidays, or whenever suits you.

Your 30 days start on the day you choose, so you get the full programme whenever you join.

What you get

30 days of daily guidance on the website
A short daily video from Frances
A daily email to keep you on track
Resources, journal prompts and alcohol-free drink guides
Coaching support from a certified coach

Hi, I’m Frances

I’m an ICF-certified coach and NLP Master Practitioner, and I’m completing a master’s in psychology. I also know what it’s like to reach for a drink to get through hard times.

Giving up alcohol made me more resilient and gave me the mental health to cope with whatever life throws at me. Now I help people in Hong Kong take a break from alcohol without the misery, and discover how good life feels on the other side.

Your 30-Day Reset

HK$500

About the cost of six glasses of wine, for a month that could change your relationship with alcohol.

JOIN THE 30-DAY RESET

Early bird: use code EARLYBIRD at checkout and pay HK$450. Ends 20 December.

Bring a friend: 2 places for HK$850

That’s HK$425 each. You pay once, and we’ll give you a free code to send your friend so they can sign up for their own place.

BOOK 2 PLACES – HK$850

7-day money-back guarantee. If you decide the challenge or the timing isn’t right for you, let us know within 7 days and we’ll refund you in full. No questions asked.

Please note: Bin the Booze offers coaching and education, not medical advice. If you drink heavily every day, please speak to your doctor before you stop drinking, as stopping suddenly can be dangerous.

Not ready to commit? Start with the free 3-Day Revival Sprint.

Get your free Dry January Prep Kit

Alcohol-free drinks to try in Hong Kong, 5 easy ways to say no, a Tricky Moments Planner and a 31-day tracker for your fridge. Pop your email in and it’s yours.